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Private Label Strategy: How to Meet the Store Brand Challenge Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
Publisher: Harvard Business Review Press

However, in recent decades, so-called private labels or store brands – brands owned by retail giants such as Wal-Mart, Tesco, Carrefour and Aldi – have made huge inroads, especially in western Europe and the US. Kumar) of the book Private Label Strategy: How to Meet the Store Brand Challenge. In such unfavorable condition, the strategy of merger might be much preferred such as the merger between Tesco and Samsung which could stimulate the innovation in the retail development in Korea. Boston, MA: Harvard Business School Press Lincoln, Keith and Thomassen, Lars. Remember to check out the “Links & WhitePapers” in this blog for some great Private Label resources, including a great book called “Private Label Strategy: How to Meet The Store Brand Challenge”. In respond to the increasing westernized consumption styles and price conscious, Korean consumers are buying retailer's private labels (hereinafter called “PB”) or 'store brand' and foreign goods (Kim 2008 and Cho 2008). Private Label Strategy: How to Meet the Store Brand Challenge. & Executive Director of AiMark, and author (with N. For grocers with well-established private label programs, too much private-label activity can be harmful; national brands drive traffic, and when store-brand penetration gets too high, consumers may begin to defect.19 . The grocery business is challenging for both manufacturers and retailers. Distinguished Professor of Marketing and Marketing Area Chair, University of North Carolina, Chapel Hill, U.S.A. Private Label Strategy: How to Meet the Store Brand Challenge Best Product and More Specification Private Label Strategy: How to Meet the Store Brand. Most retailers consider manufacturer trade support to be both inadequate and insufficiently strategic.5 They have trouble converting trade promotion into profits. €�Our data indicates that store brands still pose a strong challenge to national brands, but perhaps consumers are becoming a little bit more discerning about the benefits delivered by national brands,” says Gill Aitchison, President, The attitudes toward store brands align with a decline in private label unit share in the U.S. With regard to retail business ..